By getting involved with social media, your company can drastically grow its potential customer base. Social networks let you control your message while also offering an amazingly engaging two-way communication platform where you can build quality conversations with consumers around the world. Social media marketing can be easily implemented, and the article below can help.
Use exclusive offers to entice your social media consumers. Give your followers an incentive to buy by giving them exclusive discounts or offering limited edition items with purchase. An example would be to have a contest that is exclusive to your social media followers. Or you can add in a special discount for followers for a limited time. You can also only include special announcements on any of your social media pages.
Connect your blog to Linkedin by putting a share button at the top of the page. Because of its nature, Linkedin has users who are generally people with influence who have higher incomes, meaning plenty of potential customers with money to spend on your products and services. With more than 100 million people using Linkedin, it is a great opportunity using social media to market your business without spending a dime.
For large companies, social media marketing can be a labor intensive, complicated, and non-standardized task where efficiency can be elusive. Many ad agencies and social media agencies are still trying to understand how to effectively market to the masses and are making it up as they go. So be careful where you spend your money and make sure you are getting measurable results from your marketing campaign.
Create useful content by interviewing an expert in something related to your products. Post your interview on YouTube and share it on social media. This is the kind of content your followers will love to share with their friends. Make sure you choose an interesting interviewee and ask relevant questions.
You can add applications such as SlideShare to LinkedIn. Try different applications and see which ones could be helpful to you. SlideShare allows you to create photo albums with detailed descriptions for each pictures. You could add pictures of your products or have your customers send you pictures of themselves using what they bought from you.
You can have your LinkedIn updates include what you post on Twitter by adding the Twitter application to your profile. Even if Twitter posts are generally shorter than LinkedIn updates, you will be able to reach out to a larger number of people and encourage your LinkedIn friends to find you on Twitter.
Social network marketing is relatively new. You should try posting different kind of content and following new trends. Keep track of how interested your audience seems and stop using techniques that do not work well. You will be able to develop successful strategies through a process of trial and error.
If you send out periodic newsletters, always provide a link to your website’s Facebook page within it. This provides those people who receive your newsletter but might not realize you’re on Facebook to “like” you or follow you. The more opportunities you provide for people to connect with you, the more likely they will.
Make sure you respond to all the comments that pop up on your Facebook page. This is even true for the comments that are not positive. Your customers want to know that their input is valued and respected. Respond as soon as you can so the person feels important and wanted as a customer.
Try using polls on your social media profiles to engage your customers and get them involved. People love to give their opinions and have their voice heard. A poll is a great way to get them to voice their opinions and give feedback on new products and ideas that are relevant to your company.
A photo contest is a fun way to increase excitement and exposure of your products. Judge the submissions and offer a prize to the person who’s entry is the most creative. Their own followers will see their photos and be interested in finding out more about your products or services!
One way to help attract customer attention is to interview experts in your field and post the interviews on video sharing sites like YouTube. Besides giving people intriguing content, you’ll gain a reputation of authority by regular association with the niche leaders you interview. This name-recognition will help you greatly in promoting your business.
Respond with care to tweets that contain rude or hateful messages. Everything you tweet is a reflection of your business. It may be tempting to shoot back a sarcastic tweet but, that will harm you in the long run. Remain professional and calm when you respond. Remember, the whole world has access to what you tweet.
Make sure that your business’ social media content is fun, interactive, and interesting to read. People who engage in social media sites want to feel compelled to share information that they find. If they share your information, it is to your company’s advantage. This is a great way to find new customers and keep the old ones coming back for more.
Ask people to “LIKE” your Facebook page everywhere. Ask on your Facebook page, on your website, in any advertising, and in your brick and mortar stores. The more individuals “LIKE” your page, the more they will spread information about your brand. This is a great way to increase business as well as your SEO rankings.
Fill out as much information as you can about your company on your Facebook page. Don’t make it feel impersonal; put that little extra effort and write a small bio and upload a company logo and pictures from your company that pertain to meetings, parties, promotions etc. Help future customers understand what your company is all about so that it doesn’t seem to be just a logo on the web.
It’s very beneficial for you to create a brand or identity in your given field. Customers will be easier to reach when they are communicated within social media, and social media networks allow customers to be found beyond typical advertising outlets.